How to Get in Touch with Us
If you have questions or proposals for PomidorProm plc, simply fill out the form.
| info1@tomat.ru |
| Division of import purchases |
Julia Krysakova krysakova@cantree.ru |
| Division of equipment purchases |
Julia Dorodnikova dorodnikova@ogorodnikov.com |
MAIN INFORMATION
PomidorProm Canning Holding PLC was established in 1930 as a leading Soviet manufacture of preserved vegetables and fruit. Throughout this country, PomidorProm was always a synonymous with tomato paste, sauces and pickled products such as gherkins, tomatoes, red peppers and mixed vegetables .
Thanks to privatization and acquisitions in Russia and CIS, PomidorProm has now grown into a category leader in Russia. PomidorProm owns and manages Volgograd Cannery ltd., Uruh Cannery ltd., Zarya Agro-Business Co., CanTree Foods co. and a number of affiliated agricultural and processing enterprises. Our factories produce full range of canned vegetables, fruit and sauces.
In order to provide retailers, foodservice businesses and private label industries with top quality ketchup, mushrooms, preserved vegetables and fruit any time of the year PomidorProm also acquires substantial amounts of products under our own brands in tins and jars from Hungary, Greece, Italy, India, China, Thailand etc. This geographical decentralization allowed the company to reach a solid market position.
Today, PomidorProm plc. is an internationally operating company boasting healthy finances and efficient management, a staff of 275 permanent members and hundreds of seasonal workers.
PomidorProm obtains a portfolio of powerful brands, such as Pomidorie for lower-middle, CanTree – for middle and Ogorodnikov – for upper middle segment. We take great pride in the premium ingredients that go into our specially prepared products. Each recipe is carefully blended with the finest ingredients and seasonings.
All flavors are inspired by national recipes of different world regions. Our dedication to premium ingredients and memorable international recipes makes it easy for you to enjoy the best of different countries in the comfort of your home.
Historic Review
Volgograd Canned-Food Plant was one of the first plants built within the frames of the Soviet state industrialization program.
From the day it was founded its field of expertise has become the procession of tomato paste and preserved vegetables. The raw material for that quality paste has been delivered from the nearest agricultural areas. By year 1941, more than 22 millions of fruit, vegetable and meat cans have been produced per year.
During the World War II the plant was completely destroyed, but, by the end of year 1943, all the equipment have been rehabilitated.
Since 1960-ies, new equipment commissioning is permanent at the Volgograd Canned-Food Plant. By 1986, the Plant achieved the leading position in domestic production of the tomato-based items.
In 2004 PomidorProm Holding PLC acquired Volgograd Cannery and a number of other production and distribution subsidiaries and implemented a strong long-term development strategy. In 2007 PomidorProm plc closed cash deal to buy Sarepta mustard & oil factory. The acquisition added up the famous Sarepta brand to the Company’s portfolio and widened the assortment range of PomidorProm’s products with the selection of mustards and premium salad oils. In 2008 the Company got the stake in Gourmet trading company, which core products are pates and meat delicatessen. The main objective of PomidorProm is the industrial capacity renewal and entering the consumer market with the great tasting food, which could meet the increased consumer requirements.
Products of PomidorProm Holding PLC
After the acquisition by PomidorProm plc, new production of tomato-based canned goods, gherkins, mustard, salad oil, souses and preserved vegetables and fruit has begun at Volgograd Cannery and Sarepta mustard & Oil factories under the Brands – Pomidorye, Ogorodnikov, Sarepta.
Products
Today, the main products of PomidorProm PLC are tomato paste, letchoes, salads, gherkins, ketchup, fruit and mushrooms in jars and tins which are shipped to the Russian and CIS markets.
For efficient promotion of the canned food group of products, the own brands have been worked out - Ogorodnikov brand - to target the upper middle segment, and Pomidorye – for budget (low middle) market niche.
Distribution strategy of the named group of products is oriented for the usage of the formed imaginations of the domestic consumer in regard to the ‘real natural’ taste of preserved fruit, vegetables and mushrooms. Numerous researches and market forecasts carried out by our marketing experts indicated that this simple factor influences the consumer choice and leads to preferring the domestic products in comparison with the imported competing trade marks.
Ogorodnikov Trade Mark is one of the top national brands providing the successful promotion of the group of high quality products.
In November 2001, Ogorodnikov salads and souses won the National Golden Can award.
Trade Marks
POMIDORYE
PomidorProm Holding PLC produces under this brand the compatible vegetable canned food products substituting the imported ones at the Russian regional market. Such cans have an attractive packaging, but their price is adequate for middle class customers. Pomidorye products are also designed as an excellent offer for HoReCa.
OGORODNIKOV
Original Brand has become the most important element for the product to be selected by the customer. Therefore, new premium umbrella brand - Ogorodnikov has been worked out and registered by Holding in 2002. Ogorodnikov is a famous Russian family name than can be translated in English as “Mr. Farmer” (or “Senor Ranchero” in Spanish).
Development Program for the Holding
Industrial
Market share increase
Nowadays PomidorProm Holding accounts for around 15% of domestic tomato paste and preserved vegetables production. To increase the production capacities and market share, PomidorProm Holding purchases new equipment and acquires its competitors due to the development plan, recently approved by Holding's Board.
Agricultural
Production
The perspective way of development of PomidorProm Canning Holding PLC is the creation of own agricultural production that will essentially reduce the cost of products and will increase the used raw material quality.
By the end of year 2005, the considerable part of production was transferred for usage of domestic vegetables, delivered from the own farmlands of PomidorProm.
Investment Program
PomidorProm is one of the most transparent Russian companies. The clear and strict structure of company’s finance and modern corporate guidance are making PomidorProm rather attractive for investors.
Private Labeling Activities:
PomidorProm Canning Holding is dynamically present in this segment. Major International Chains and trading companies entrust their labels on our products, due to the strict quality control systems the optimal hygiene and product consistency. Metro Cash & Carry, Auchan, Pyaterochka are among the private label partners of PomidorProm plc.
We are preferred suppliers to Catering and Fast Food Chains because we provide recipe solutions promptly.
But most of all, our main objective is to provide our local and International clients with the confidence and trust for a long lasting collaboration.
Upon request, PomidorProm plc is able to formulate, develop and package a wide variety of products and recipes to satisfy the needs of any prospective client. According to the product category, PomidorProm provides the optimum packaging (plastic bottles, tins and jars even of big volumes for catering usage).
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THE MAJOR RESULTS OF FINANCIAL AND ECONOMIC ACTIVITIES OF PomidorProm CANNING HOLDING PLC
Pursuant to the balance data for 12 months, year 2007 (in thousand USD)
|
Authorized Capital |
7,880 |
|
Turnover |
41,800 |
|
EBITDA |
3,75 |
